Tweet Every once in awhile I notice a food company trying something new on a social media platform.  As i’ve discussed previously, I think this is a bad news trend for several reasons.  McDonald’s is the first food company i’ve seen to buy a “promoted tweet” advertisement on Twitter.

Tweet Chris Kenton wrote a blog post yesterday about a WSJ article on Gatorade’s new “Mission Control” center that includes 4 full time employees who monitor social media networks for Gatorade mentions and respond if necessary.  They have to make judgement calls on how and when to jump into online social conversations (which can be [...]