McDonald’s buys advertising on twitter
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Every once in awhile I notice a food company trying something new on a social media platform. As i've discussed previously, I think this is a bad news trend for several reasons. McDonald's is the first food company i've seen to buy a "promoted tweet" advertisement on Twitter.
This of course shows up on Twitter.com in the trending topics for millions of potential views:
Interestingly, as of now it seems to be getting generally poor reactions from twitter users. In a totally non-scientific Read more [...]