Category Archives: Health Halos

The organic halo alters food and exercise choices

Nutrient-based claims on food labels are shown in some research to promote calorie underestimation.  This is often called the health halo effect; certain buzz words associated with what people consider healthy cause them to overgeneralize other attributes of a food, downplay the number of calories, and not pay as much attention to the nutrition facts panel. A couple recent studies by Schuldt and Schwarz (1) show this happens with the word "organic" on the label as well, with food and exercise. Read more [...]