Tweet Earlier this week I expressed some concern for a new health campaign by Hershey and the American Dietetic Association.  The campaign website is now launched as of Wednesday. Among my initial concerns that the number of people that will be reached by Hershey’s donation for initial consultations is simply too low to make a [...]

Tweet Recently i’ve put up a couple posts on the American Dietetic Association’s recent corporate sponsor, Hershey, and other concerns about sponsorships. Hershey is not wasting any time with this new partnership.  In an e-newsletter pointed out by Marion Nestle, Hershey announces a multi-year campaign called “Moderation Nation™.”  The initiative between the company and the [...]

Tweet Last week I ranted about the ADA and its corporate sponsors after hearing about the latest sponsorship by Hershey. Fooducate also commented about this, took the initiative to contact the ADA, and posted some of the statements along with some great comments. They found that in 2009, less than 9% of ADA’s revenue comes from corporate [...]

Tweet Last week, the American Dietetic Association announced a new corporate sponsor: The Hershey Center for Health & Nutrition.  The press release is vague but states that they: “…will collaborate with ADA on consumer and health professional initiatives including an innovative, national consumer-focused nutrition education campaign.” Whatever that means.  But the goals of these partnerships [...]